Blog Archives

Multi-Screen Marketing

By Chen Zhao, Principal Analyst & Senior Manager The multi-screen, multi-device world is not only changing what “customer experience” means, but also making the job of marketing managers more challenging.  It is increasingly important for businesses, large or small, to use data

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Posted in Marchex Institute

Mobile Phones and the Modern Traveler

By Eric Taylor, Senior Analyst Mobile has quickly emerged as a primary booking channel in the travel industry. Competition for both new and loyal travelers is fiercer than ever, and intelligently leveraging mobile is imperative to gain market share. In my

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Posted in Data, Marchex Institute

Simplicity is Key for Local Marketing

By Kevin Chu, Analyst, Marchex Institute Last month, I had the opportunity to attend BIA/Kelsey’s Leading in Local conference in Austin, Texas. While I really enjoyed the BBQ (the most succulent brisket EVER at La Barbecue), live music and moonshine

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Posted in Marchex Institute, Technology

Today we gave Marchex.com a facelift

By Alison Dreiblatt, Director, Marketing Anyone who has ever run a web project knows they are a huge amount of work, and typically a big pain in the butt. So I find myself asking why we seem to want to

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Posted in Technology, Uncategorized

Let’s Talk Local

Leslie Ihnot, Product Marketing Manager People are constantly searching for local businesses on the go.  Just take a look around—consumers on their smartphones are everywhere. In 2014, mobile search is expected to grow 38%[i], which means advertising on these sources is key

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Posted in Performance Advertising

“Why Smart Companies Provide A Seamless Experience”

The conversation surrounding mobile growth is everywhere. The message is loud and clear: ignoring mobile is no longer an option. But providing a customized user experience requires multitasking your optimization efforts. This great infographic from Get Satisfaction, a customer community

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Posted in Infographic

Marchex Gears Up for Google Enhanced Campaigns: Part II

By Chuck Mildes, Sr. Marketing Manager, Marchex Call Marketplace  For those that joined us Tuesday for our webinar on Google Enhanced Campaigns, thanks again for all the great questions.  It was certainly interesting to see that half of our viewers

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Posted in Uncategorized

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