Blog Archives

Multi-Screen Marketing

By Chen Zhao, Principal Analyst & Senior Manager The multi-screen, multi-device world is not only changing what “customer experience” means, but also making the job of marketing managers more challenging.  It is increasingly important for businesses, large or small, to use data

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Posted in Marchex Institute

Mobile Phones and the Modern Traveler

By Eric Taylor, Senior Analyst Mobile has quickly emerged as a primary booking channel in the travel industry. Competition for both new and loyal travelers is fiercer than ever, and intelligently leveraging mobile is imperative to gain market share. In my

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Posted in Data, Marchex Institute

Call DNA: A Picture is Worth a Thousand Calls

By Jason Flaks, Principal Program Manager This month we announced Call DNA, a new technology aimed at solving two challenges: First, what determines a high quality call? And second, once we know what high quality calls look like, how can we drive

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Posted in Technology

Call DNA & Dynamic Tracking

By Tim Graber, Senior Director, Product & Engineering At Marchex, first and foremost we are focused on our customers. Part of my job is to dig into customer needs, and find pain points or missing pieces, so that we can

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Posted in Performance Advertising, Technology

Simplicity is Key for Local Marketing

By Kevin Chu, Analyst, Marchex Institute Last month, I had the opportunity to attend BIA/Kelsey’s Leading in Local conference in Austin, Texas. While I really enjoyed the BBQ (the most succulent brisket EVER at La Barbecue), live music and moonshine

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Posted in Marchex Institute, Technology

Today we gave Marchex.com a facelift

By Alison Dreiblatt, Director, Marketing Anyone who has ever run a web project knows they are a huge amount of work, and typically a big pain in the butt. So I find myself asking why we seem to want to

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Posted in Technology, Uncategorized

“Why Smart Companies Provide A Seamless Experience”

The conversation surrounding mobile growth is everywhere. The message is loud and clear: ignoring mobile is no longer an option. But providing a customized user experience requires multitasking your optimization efforts. This great infographic from Get Satisfaction, a customer community

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Posted in Infographic

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