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Surviving the Booth

8 Tips to Putting on a Successful Conference Sponsorship By Kara Smith, Marketing Coordinator Booth duty is a complex task. You have to be social, professional,  extremely polite and overly friendly –    even in the face of strange situations. And

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Posted in Lists, Travel

Multi-Screen Marketing

By Chen Zhao, Principal Analyst & Senior Manager The multi-screen, multi-device world is not only changing what “customer experience” means, but also making the job of marketing managers more challenging.  It is increasingly important for businesses, large or small, to use data

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Posted in Marchex Institute

Simplicity is Key for Local Marketing

By Kevin Chu, Analyst, Marchex Institute Last month, I had the opportunity to attend BIA/Kelsey’s Leading in Local conference in Austin, Texas. While I really enjoyed the BBQ (the most succulent brisket EVER at La Barbecue), live music and moonshine

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Posted in Marchex Institute, Technology

5 Marketing Tips from Inbound 2013

Last week, we attended Hubspot’s Inbound 2013 Conference in Boston. Spending three days at innovative presentations led by some of marketing’s best thought-leaders was truly inspiring.  We’ve brought the top 5 marketing tips back to Seattle to share with you,

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Posted in Uncategorized

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