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Marchex + DoubleClick = More, Better, Faster

By Harmen Westra, VP of Sales for Call Analytics  DoubleClick Search, a cross-engine search management platform, recently announced a new integration with Marchex. DoubleClick will now be using our Call Analytics data to better understand conversions that happen over the

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Posted in Technology

Call DNA: A Picture is Worth a Thousand Calls

By Jason Flaks, Principal Program Manager This month we announced Call DNA, a new technology aimed at solving two challenges: First, what determines a high quality call? And second, once we know what high quality calls look like, how can we drive

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Posted in Technology

Is Seth Godin’s Advice Good For Call Centers?

By John Busby, SVP of the Marchex Institute  Last week, best-selling author and blogger Seth Godin wrote about the importance to brands of getting the call center experience right, and provided a handful of suggestions. The Marchex Institute has analyzed more

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Posted in Data, Marchex Institute

Marchex Gears Up for Google Enhanced Campaigns: Part II

By Chuck Mildes, Sr. Marketing Manager, Marchex Call Marketplace  For those that joined us Tuesday for our webinar on Google Enhanced Campaigns, thanks again for all the great questions.  It was certainly interesting to see that half of our viewers

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Posted in Uncategorized

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