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Multi-Screen Marketing

By Chen Zhao, Principal Analyst & Senior Manager The multi-screen, multi-device world is not only changing what “customer experience” means, but also making the job of marketing managers more challenging.  It is increasingly important for businesses, large or small, to use data

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Posted in Marchex Institute

Call DNA: A Picture is Worth a Thousand Calls

By Jason Flaks, Principal Program Manager This month we announced Call DNA, a new technology aimed at solving two challenges: First, what determines a high quality call? And second, once we know what high quality calls look like, how can we drive

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Posted in Technology

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