Blog Archives

Small Business Saturday

By Kevin Chu, Analyst at the Marchex Institute and Leslie Ihnot, Product Marketing Manager, Local Leads  Small businesses are core to us at Marchex. We support hundreds of thousands of SMBs by placing ads online and on mobile that get

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Posted in Local Advertising, Performance Advertising

Call DNA & Dynamic Tracking

By Tim Graber, Senior Director, Product & Engineering At Marchex, first and foremost we are focused on our customers. Part of my job is to dig into customer needs, and find pain points or missing pieces, so that we can

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Posted in Performance Advertising, Technology

Let’s Talk Local

Leslie Ihnot, Product Marketing Manager People are constantly searching for local businesses on the go.  Just take a look around—consumers on their smartphones are everywhere. In 2014, mobile search is expected to grow 38%[i], which means advertising on these sources is key

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Posted in Performance Advertising

Hope is Not a Digital Media Strategy

By Ron Mulliken, Vice President of Sales, Marchex Digital Call Marketplace Famous American retailer John Wanamaker, who pioneered the concept of the department store more than a century ago, once said this about advertising: “Half of the money I spend on advertising

Posted in Data, Performance Advertising

Mobile Ads and Phone Calls — The Auto Industry’s Holy Grail

There aren’t many items we spend more time with today than our mobile phones and our cars.  We no longer just make phone calls and text from behind the wheel — which, ahem, we need to do less of —

Posted in Data, Marchex Institute, Performance Advertising, Uncategorized

Finding the Kernel of your Big Data

Do we really need big data, or do we need nimble data? At this week’s IAB’s Annual Leadership Meeting, Fidelity’s CMO Jim Speros outlined the challenges with “Big Data” – Too Much Data, Access to Data, Lack of Analytical Capability, among

Posted in Data, Marchex Institute, Performance Advertising, Technology

Marchex V-day Study Sets the World A’twitter

There it was. A tweet in Arabic, punctuated by the one word of text I could actually read: Marchex. Then came another tweet, this time in Chinese, followed by more. A quick cross-check in Google Translate confirmed that Marchex wasn’t

Posted in Data, Marchex Institute, Performance Advertising

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