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Multi-Screen Marketing

By Chen Zhao, Principal Analyst & Senior Manager The multi-screen, multi-device world is not only changing what “customer experience” means, but also making the job of marketing managers more challenging.  It is increasingly important for businesses, large or small, to use data

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Posted in Marchex Institute

Mobile Phones and the Modern Traveler

By Eric Taylor, Senior Analyst Mobile has quickly emerged as a primary booking channel in the travel industry. Competition for both new and loyal travelers is fiercer than ever, and intelligently leveraging mobile is imperative to gain market share. In my

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Posted in Data, Marchex Institute

Simplicity is Key for Local Marketing

By Kevin Chu, Analyst, Marchex Institute Last month, I had the opportunity to attend BIA/Kelsey’s Leading in Local conference in Austin, Texas. While I really enjoyed the BBQ (the most succulent brisket EVER at La Barbecue), live music and moonshine

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Posted in Marchex Institute, Technology

Is Seth Godin’s Advice Good For Call Centers?

By John Busby, SVP of the Marchex Institute  Last week, best-selling author and blogger Seth Godin wrote about the importance to brands of getting the call center experience right, and provided a handful of suggestions. The Marchex Institute has analyzed more

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Posted in Data, Marchex Institute

Can’t Corporations and Their Local Branches All Just Get Along?

Marchex released a new report yesterday looking at how national brands with local branches can measurably boost customer acquisition in their local markets. John Busby, our SVP of the Marchex Institute and resident Data Guy, talks about it more in

Posted in Marchex Institute

What the — ? Marchex Data on Cursing Goes Viral

By John Busby, Senior Vice President, Marchex Institute Holy #&*) – Since we released our study of cursing and courtesies on Wednesday, the response has been overwhelming. People are talking about it from here to the UK. We love all the great questions

Posted in Data, Marchex Institute

Marchex Data Reveals Ohioans Curse the Most in the Country; Washingtonians the Least

By Sonia Krishnan, Director of Corporate Communications for Marchex Are you f*&!ing serious? As a native Buckeye who’s lived in Washington for eight years, this was my first reaction to the data analysis released today by our Marchex Institute, which found

Posted in Data, Marchex Institute

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