Twitter #toolbox

By Lauren Walker, Associate Social Media Specialist

Before I try to tell you what you don’t know about Twitter, let’s lay out what I think most of us get—Twitter is a social media platform. Twitter connects friends with friends and businesses with consumers. Twitter is a networking tool.

I recently attended Social Media Strategies Summit in San Francisco. At Marchex we use a variety of platforms to provide solutions for businesses that need consumer phone calls for new sales. Marchex has dramatically increased its social media presence this year, and it’s been my job to use these new channels to grow interest and conversation about our products and technology.

This conference was especially exciting for me because I was there to learn how to do my job at Marchex better, and I came ready to scrape everything I could out of the experience. In my current position I have learned a lot about how to use Twitter for Marchex, but leveraging what I know in a new way at the conference allowed me to come back to Seattle with organized information and takeaways to share with my team. My point: you should go to conferences to listen and learn, but utilizing tools like Twitter will make it easier to interact and bring something back.

So check this out, Twitter combines many of the tools you’d want to have handy at a conference in one digital pocket-sized package.

A business card

A Twitter handle (or a LinkedIn profile) is the new business card. Business cards may not be extinct yet, but I have a pile still stuffed in the pocket of my suitcase that I haven’t needed to reference because of Twitter. I also ran out of my own business cards, but gave out my Twitter handle as an easy way to get in touch with me.

A notepad

Tweet during the show. At many shows you will be encouraged to tweet using a certain hashtag, tweet for incentives, or use twitter to give direct feedback to presenters. But beyond that Twitter is excellent for documenting important points. I took a TON of notes at this show, but I also made sure to put down my pen to tweet. Now that I am back in the office, I can look quickly through my Twitter feed to find what was really resonating with me at the time. It’s like I already went through my pages of notes and highlighted what I really wanted to remember.

SMSS NametagA name tag

Let’s be honest, it’s hard to catch the name typed onto the square sheet that is stuck into the laminated pocket attached to the too long lanyard around each person’s neck you meet. But follow them on Twitter and put a name to a face quickly. And you can go back later to reference.

Twitter Convo

A filing cabinet

What I love about the Twitter community is you will rarely tweet at a presenter or conference attendee without getting a response. I asked a few presenters for links to their slide deck, or resources they mentioned. These may be accessible later in a long list materials made available by the conference organizers, but I had access to the slides I wanted almost immediately by asking for them on Twitter.  Additionally I took a few twit pics of the slides that I valued, and now all of the resources I truly wanted to bring back are on my Twitter timeline.

San FranA scrap book

You’re on a trip, take pictures! Document your food, or the sights, or the new friends you meet. It’s fun to relive your experience (educational and otherwise!) by scrolling through your feed later. You can see other attendee’s highlights by searching the conference hashtag. Maybe you want to share this with your family or co-workers? It’s all there.

Already a Twitter advocate? I’d love to hear how YOU leverage Twitter in the comments below.



Marchex is a mobile advertising technology company. We provide a suite of products for businesses that depend on consumer phone calls to drive sales. Our mobile advertising platform delivers new customer phone calls to businesses, while our technology analyzes the data in these calls to improve ad campaign results.

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Posted in Social Media

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