By Chuck Mildes, Sr. Marketing Manager, Marchex Call Marketplace
For those that joined us Tuesday for our webinar on Google Enhanced Campaigns, thanks again for all the great questions. It was certainly interesting to see that half of our viewers responded “Positive” to our quick poll question about the impact of the upcoming changes on their advertising campaigns. We hope you walked away with helpful advice for formulating a plan that prepares your business for this new platform. After all, early preparation will be essential to your success come July when Enhanced Campaigns will launch.
If you missed the discussion, Mike Boland, Senior Analyst at BIA/Kelsey, Travis Fairchild, VP of Distribution at Marchex and Cody Kunning, Head of SEM at Marchex, focused on: strategies for managing spend and budget, optimizing mobile performance while maintaining desktop prominence, and the importance of using third party analytics and other tracking tools above and beyond Google’s services.
Feel free to take a closer look at some of our findings by downloading the presentation here. Leave a comment to join in the dialog or give us a call to learn more about how Marchex helps our customers get better performance from Google Search.