Slides: How Offline Data Makes Mobile Marketing Campaign Profitable

This evening, I presented the following slides at Digiday’s Data Marketing Summit about how mobile marketing campaigns benefit from offline data, and specifically the phone call.

John Busby
VP, Marchex Institute

John Busby leads the Marchex Institute, a research and analytics team that publishes findings on mobile advertising and the growing digital call advertising industry. The Marchex Institute also provides custom research and consulting services for customers on their mobile and call-ready advertising campaigns. Previously, Mr. Busby served as Vice President, Product Engineering at Marchex. You can find him on Google+ and Twitter.

Posted in Data, Marchex Institute, Uncategorized

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